After the Adidas Group’s acquisition, Reebok reappeared with a new goal rooted in its old philosophy: To be the flag of the strongest training brand on the planet as the CrossFit. In this article, you will enjoy the reebok CrossFit shoe review of 2020.
Reebok is enjoying the exclusive license rights of the CrossFit brand and the sponsorship of the Crossfit Games.
In fitgymcache.com, we think so. The products of Reebok for Crossfit are of unprecedented quality in the brand and are getting athletes and fans to discipline.
Reebok’s story and his role in Crossfit
“The real test is still ahead of us, making the Reebok brand more relevant to users.”
Those are the words that the Adidas team president and president, Herbert Hainer, told shareholders in an annual report of two thousand and seven. At that time, Reebok was a subsidiary of Adidas Group, the global parent company of Adidas and TaylorMade, for just over a year. Reebok, a leading daily in the sports footwear market, ahead of Nike, had fallen out of relevance more than a decade earlier. When Adidas Group acquired it for three thousand eight hundred million US dollars in the first month of the year of two thousand and six, Hainer warned critics of the long road to restoring the brand.
While the brand continued to seek an identity and a foothold in the market, the seed of a company with a great promise for the future had been planted. And it was not known at what time Reebok and Crossfit would bear fruit.
The brand and cross-training, a parallel story
The two brands were at a point of change. CrossFit, a high-intensity exercise regime created by Glassman to promote functional training, had surpassed its old stadium, a ranch in Aromas, California. For the first time, the Cross Fit Games would be held at the Home Depot Center in the city of Los Angeles to accommodate the outbreak of this sport. At that moment, CrossFit had been gaining popularity for a decade. It was incorporated as a brand that was incorporated in the year 2000. At CrossFit.com, anyone interested could find new training published day by day.
But with the alarming coverage of the media about the potential risks of the demand for sport and poor infrastructure, word of mouth had not yet built a discipline as strong, known, and media as any of its component activities (Olympic hoist, gymnastics, and aerobics). The brand was on its way out of American football since it radically changed its focus on team sports and rehearsed its return to its roots as a brand focused on fitness.
A promising future
From the moment Reebok became the exclusive dealer of the CrossFit brand and the primary sponsor of the Games, the Reebok training category almost doubled, making up almost thirty-four percent of the brand’s net sales.
Reebok and Crossfit become great day by day with the massive fever of discipline.
Find the best Reebok Crossfit Shoes here.
We bring you detailed about the reebok CrossFit shoe review of all models of footwear that hit the Crossfit market strongly from this brand. From the arch popular saga Nano to the Speed or other mid-range models. Do not miss our reviews and the best offers!